Work
Projects Snapshot
A selection of dashboards and models delivered for clients across North America and the UK.
I help DTC and e-commerce brands understand what truly drives revenue through Marketing Mix Modeling, incrementality analysis, and decision-ready analytics.
Impact snapshot
Currently onboarding 2 new clients
Tailored analytics solutions: from real-time dashboards to advanced causal attribution models.
For DTC brands facing data fragmentation and needing reliable, automated visibility.
For scaling DTC brands requiring advanced, unbiased, causal attribution.
Expert guidance when you need a second opinion or a clear direction.
Get Analytics services based on an Hourly basis before fully committing.
A selection of dashboards and models delivered for clients across North America and the UK.
Transparent, insightful, and impact-driven: from your first call to ongoing support, you always know what comes next.
We align on your goals, data landscape, and key challenges: so every decision we make is grounded in your business context.
I review your data sources and tracking setup, then propose a metric framework and dashboard architecture shaped by your feedback.
Automated dashboards in Looker Studio or Power BI, MMM for channel ROI, and MTA for full-funnel touchpoint valuation with weekly progress updates.
Everything is tested for accuracy before we review findings together, so you can act on insights with confidence.
Post-launch, I support continuous improvements and updates. You maintain full ownership of your data and reporting infrastructure.
Sirine joined our team for a media-mix-modeling project and quickly demonstrated she grasped both the statistical nuances and the business stakes so we expanded her role to cover the wider marketing analytics stack. She overhauled our data pipelines and reporting infrastructure, giving leadership near-real-time clarity on spend, ROI, and performance trends. Having already navigated the measurement challenges of optimising an eight-figure budget, Sirine brings the foresight and technical depth that scaling brands need.
Sirine is very competent, thoughtful, takes feedback well, and communicates promptly. I would definitely work with her again. Highly recommend.
She brought a level of enthusiasm and expertise to our marketing mix modeling project that was truly impressive. Always on time, organized, and delivering high-quality work.
Sirine delivered strong work on our MMM modeling and collaborated effectively with the team across both the analytics and attribution workstreams.
I recommend Sirine for any role that draws on her skills in marketing analytics. She was a remarkable contributor and a pleasure to work with.
Transparent pricing designed for DTC and e-commerce brands ready to make smarter marketing decisions.
Brands needing reliable visibility
+ $2,500 one-time setup fee
Brands ready for strategic optimization
+ $2,500 one-time setup fee
Large or complex marketing operations
+ $3,500 one-time setup fee
Save more when you commit long-term.
Need something more focused? These standalone options are available on request.
Process
Book a free 15-min call
No commitment. Just a conversation about where you are and what you need.
I review your data & goals
A focused audit of your current analytics setup and marketing stack.
Custom recommendation
You get a clear roadmap tailored to your brand's maturity and objectives.
See results within weeks
Dashboards live, insights flowing, decisions improving from week one.
"You own everything we build. No lock-ins. Full transparency."
Pricing effective June 2026. Limited availability — currently 2 spots open.
I’m a Marketing Analytics and Attribution specialist focused on helping teams understand what actually drives revenue across their marketing channels. I work with Marketing Mix Modeling (MMM), multi-touch attribution, and causal inference to move teams away from guesswork and toward measurable, incremental impact.
My work sits at the intersection of data science and marketing strategy. I help answer questions like: which channels are truly incremental, where budgets are being wasted, and how CAC and LTV shift when you scale spend.
I’ve worked across international teams for 4+ years, building analytics systems that integrate into existing tech stacks rather than replacing them. Whether it’s improving attribution logic, designing experiments, or building scalable dashboards, I focus on making insights directly usable for decision-making.
Start with a free 15-minute call. No obligation, just a personalised look at your analytics setup and a clear roadmap forward.